Awesome! We are a crowdsourcing link website. We use the power of the crowds to add more links and mold our website. Collect points for prizes. http://crowdsourcingwire.com/i...
The main point to me when turning to crowdsourcing is being clear about what to expect from it.
Crowdsourcing can be a relevant way to reduce costs for tasks that don’t require high levels of expertise (such as logo design for SMEs) or can be sub-divided in smaller tasks as exemplified in the video.
But for brands, the main benefit of crowdsourcing lies much more in its ability to gather rich, non-verbal, direct feedback from real people. And the true value for them does not lie in cost reductions or disintermediation of agencies – crowds won’t define where your brand needs to be in 5 years nor invent the iPod – but in the ability to listen to consumers better and deeper than in traditional focus groups, involve them in the design of your future products or leverage their enthusiasm and legitimacy to convince other consumers. We’re talking about collaboration here. See examples of such collaborations at http://www.eyeka.com.
While I agree that freelancers can be successful and aren’t ‘begging for scraps’ I feel that the right model for crowdsourcing can be effective against larger companies like ‘Walter’.
The key here is focused, managed crowds. Sites like crowdspring will take any freelancer regardless of quality and yes, in most cases produces poor results. A managed crowd however, of talented designers specially selected, could provide all the benefits of a large design agency with much greater efficiency.
This video takes a dishonest view of freelancers. They aren’t little fish begging for scraps. They are professionals who work for themselves. If they are talented, they will (and do) get plenty of work. The “little guy” this video so preciously sticks up for is really the “Ah, I could’ve designed that! guy”. I mean, it’s design, right? Anybody can make it, right?
Crowdsourcing sounds great in theory. But put in practice, at least in the design industry, it falls apart quickly. Clients aren’t stupid. They know that a respectable agency or freelance designer will guide their brand to be something great through meticulous research and investigation. Or at least they should know.
Don’t believe me? Put up a job for a new logo on Crowdspring.com (a popular crowdsourcing website that anyone can post jobs on). Think you’ll get a great logo that really captures the clients brand message? Hell no. Half of the submissions will get you sued because they’re blatant rip-offs of another company’s design. The other half will be uninspired junk, likely made by a kid who just ripped a torrent of Photoshop and has nothing to lose.
Here is a good example of how to leave the brand in the hands of consumers (crowdsourcing campaign): Vitamin Water. Look at this link: http://www.facebook.com/vitaminwater
This one is great!
As I have experienced the last three months by making a crowdsourced movie called DSBTheMove in The Netherlands, I cannot agree more with the content of this video!
Amazing video!!!I loved the “take on Goliath” quote!!If crowdsourcing wants to be successful it must challenge the big agencies and it must target the big clients in all aspects of an advertising campaign
Crowdsourcing has become a huge Web buzzword. Loads of people think they’re doing it… but are they?
This site could become a neat place to Crowdsource opinions on what Crowdsourcing is and to list cool Crowdsourcing projects and initiatives from around the world. Let’s see.
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March 4, 2011
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Crowdsourcing said:
Great vid. well worth the watch. well done.
http://spifty.co.uk/?p=466
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January 20, 2011
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Kara said:
blurgroup.com applies crowdsourcing to all kinds of business needs. just check it out
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January 17, 2011
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Crowd Media Ltd said:
We love the simplicity of the story and the illustrative style used here – a really great introduction to share with clients. Thanks Blur!
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January 10, 2011
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Webmaster said:
Awesome! We are a crowdsourcing link website. We use the power of the crowds to add more links and mold our website.
Collect points for prizes. http://crowdsourcingwire.com/i...
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December 15, 2010
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roodee said:
http://www1.uni-ak.ac.at/indus...
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November 26, 2010
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Matt Kelly said:
Love the video!!! Managed, focused crowds is a huge part of the overall success.
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August 10, 2010
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SEO Marketing said:
crowdsourcing is great! http://roshanjoshi.com.np
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August 4, 2010
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Gichuru said:
great video, thank you guys, I am definitely looking out for this in the near future
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August 3, 2010
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Clutch said:
Looks like they crowdsourced the website. The registration / login window loads beneath the embedded youtube clip (at least in firefox)
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August 3, 2010
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Clutch said:
What if crowdsourcing worked the other way around? http://www.craigslist.org/about/best/den/162561...
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July 23, 2010
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Dave said:
I feel like fish tonight! This vid speaks to me.
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July 23, 2010
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Crowdsourcing Art said:
Awesome! We are a crowdsourcing art buyer and community at http://b-uncut.com
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July 8, 2010
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Abelardo Cru said:
Nice video. It goes directly on direction of http://www.novitate.com. Great!
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July 2, 2010
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RonCahalan said:
so will “ZAK” be offering this “focused” crowd sourcing service?
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July 2, 2010
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Alex said:
doors.txt;7
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June 17, 2010
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Pete said:
Love it! Well played Zak and pals…
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June 9, 2010
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Azzam said:
Excellent inspirational video. In fact I was looking for one to recreate for a crowdsourcing site I wanted to build for community based projects.
thanks
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March 3, 2010
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Francois Petavy said:
The main point to me when turning to crowdsourcing is being clear about what to expect from it.
Crowdsourcing can be a relevant way to reduce costs for tasks that don’t require high levels of expertise (such as logo design for SMEs) or can be sub-divided in smaller tasks as exemplified in the video.
But for brands, the main benefit of crowdsourcing lies much more in its ability to gather rich, non-verbal, direct feedback from real people. And the true value for them does not lie in cost reductions or disintermediation of agencies – crowds won’t define where your brand needs to be in 5 years nor invent the iPod – but in the ability to listen to consumers better and deeper than in traditional focus groups, involve them in the design of your future products or leverage their enthusiasm and legitimacy to convince other consumers. We’re talking about collaboration here. See examples of such collaborations at http://www.eyeka.com.
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February 26, 2010
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Crowdsourcing said:
Awesome Video!…and i like the concept!
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February 18, 2010
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Frazer said:
While I agree that freelancers can be successful and aren’t ‘begging for scraps’ I feel that the right model for crowdsourcing can be effective against larger companies like ‘Walter’.
The key here is focused, managed crowds. Sites like crowdspring will take any freelancer regardless of quality and yes, in most cases produces poor results. A managed crowd however, of talented designers specially selected, could provide all the benefits of a large design agency with much greater efficiency.
Visit My Website
February 17, 2010
Permalink
Not useful for everything said:
This video takes a dishonest view of freelancers. They aren’t little fish begging for scraps. They are professionals who work for themselves. If they are talented, they will (and do) get plenty of work. The “little guy” this video so preciously sticks up for is really the “Ah, I could’ve designed that! guy”. I mean, it’s design, right? Anybody can make it, right?
Crowdsourcing sounds great in theory. But put in practice, at least in the design industry, it falls apart quickly. Clients aren’t stupid. They know that a respectable agency or freelance designer will guide their brand to be something great through meticulous research and investigation. Or at least they should know.
Don’t believe me? Put up a job for a new logo on Crowdspring.com (a popular crowdsourcing website that anyone can post jobs on). Think you’ll get a great logo that really captures the clients brand message? Hell no. Half of the submissions will get you sued because they’re blatant rip-offs of another company’s design. The other half will be uninspired junk, likely made by a kid who just ripped a torrent of Photoshop and has nothing to lose.
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February 11, 2010
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Ricardo said:
Yeah, great video. A lot of initiatives going on these days on crowdsourcing, and it’s definetively going mainstream.
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February 5, 2010
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Matt Mickiewicz (99designs) said:
Great video – well done & well produced!
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February 4, 2010
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Belen said:
Here is a good example of how to leave the brand in the hands of consumers (crowdsourcing campaign): Vitamin Water. Look at this link: http://www.facebook.com/vitaminwater
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February 3, 2010
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Harry said:
I love the concept of Crowdsourcing. Where are the applicable sources? Will this website become one of those sources?
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February 3, 2010
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J.W. Alphenaar said:
This one is great!
As I have experienced the last three months by making a crowdsourced movie called DSBTheMove in The Netherlands, I cannot agree more with the content of this video!
Big Hurray.
Want to know how we did it with our movie?
Watch the slideshare on Crowdsourcing and Humanistic Physchology
http://www.slideshare.net/jwalphenaar/crowd-sourcing-and-humanistic-psychology
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February 3, 2010
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aris said:
Amazing video!!!I loved the “take on Goliath” quote!!If crowdsourcing wants to be successful it must challenge the big agencies and it must target the big clients in all aspects of an advertising campaign
Visit My Website
February 2, 2010
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Pete said:
Love it! Well played Zak and pals…
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February 2, 2010
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phil said:
Crowdsourcing has become a huge Web buzzword. Loads of people think they’re doing it… but are they?
This site could become a neat place to Crowdsource opinions on what Crowdsourcing is and to list cool Crowdsourcing projects and initiatives from around the world. Let’s see.