What Is Crowdsourcing?

crowdsourcing is great! http://roshanjoshi.com.np

great video, thank you guys, I am definitely looking out for this in the near future

Looks like they crowdsourced the website. The registration / login window loads beneath the embedded youtube clip (at least in firefox)

What if crowdsourcing worked the other way around? http://www.craigslist.org/about/best/den/1625610355.html

I feel like fish tonight! This vid speaks to me.

Awesome! We are a crowdsourcing art buyer and community at http://b-uncut.com

I think it is a great concept. Its the oly way to compete against the big companies is to join forces.

Nice video. It goes directly on direction of http://www.novitate.com. Great!

so will "ZAK" be offering this "focused" crowd sourcing service?

Excellent inspirational video. In fact I was looking for one to recreate for a crowdsourcing site I wanted to build for community based projects.

thanks

The main point to me when turning to crowdsourcing is being clear about what to expect from it.
Crowdsourcing can be a relevant way to reduce costs for tasks that don't require high levels of expertise (such as logo design for SMEs) or can be sub-divided in smaller tasks as exemplified in the video.
But for brands, the main benefit of crowdsourcing lies much more in its ability to gather rich, non-verbal, direct feedback from real people. And the true value for them does not lie in cost reductions or disintermediation of agencies - crowds won't define where your brand needs to be in 5 years nor invent the iPod - but in the ability to listen to consumers better and deeper than in traditional focus groups, involve them in the design of your future products or leverage their enthusiasm and legitimacy to convince other consumers. We're talking about collaboration here. See examples of such collaborations at http://www.eyeka.com.

Awesome Video!...and i like the concept!

While I agree that freelancers can be successful and aren't 'begging for scraps' I feel that the right model for crowdsourcing can be effective against larger companies like 'Walter'.

The key here is focused, managed crowds. Sites like crowdspring will take any freelancer regardless of quality and yes, in most cases produces poor results. A managed crowd however, of talented designers specially selected, could provide all the benefits of a large design agency with much greater efficiency.

This video takes a dishonest view of freelancers. They aren't little fish begging for scraps. They are professionals who work for themselves. If they are talented, they will (and do) get plenty of work. The "little guy" this video so preciously sticks up for is really the "Ah, I could've designed that! guy". I mean, it's design, right? Anybody can make it, right?

Crowdsourcing sounds great in theory. But put in practice, at least in the design industry, it falls apart quickly. Clients aren't stupid. They know that a respectable agency or freelance designer will guide their brand to be something great through meticulous research and investigation. Or at least they should know.

Don't believe me? Put up a job for a new logo on Crowdspring.com (a popular crowdsourcing website that anyone can post jobs on). Think you'll get a great logo that really captures the clients brand message? Hell no. Half of the submissions will get you sued because they're blatant rip-offs of another company's design. The other half will be uninspired junk, likely made by a kid who just ripped a torrent of Photoshop and has nothing to lose.

Yeah, great video. A lot of initiatives going on these days on crowdsourcing, and it's definetively going mainstream.

Great video - well done & well produced!

Here is a good example of how to leave the brand in the hands of consumers (crowdsourcing campaign): Vitamin Water. Look at this link: http://www.facebook.com/vitaminwater

I love the concept of Crowdsourcing. Where are the applicable sources? Will this website become one of those sources?

This one is great!
As I have experienced the last three months by making a crowdsourced movie called DSBTheMove in The Netherlands, I cannot agree more with the content of this video!

Big Hurray.

Want to know how we did it with our movie?
Watch the slideshare on Crowdsourcing and Humanistic Physchology
http://www.slideshare.net/jwalphenaar/crowd-sourcing-and-humanistic-psychology

Amazing video!!!I loved the "take on Goliath" quote!!If crowdsourcing wants to be successful it must challenge the big agencies and it must target the big clients in all aspects of an advertising campaign

Love it! Well played Zak and pals...

Crowdsourcing has become a huge Web buzzword. Loads of people think they're doing it... but are they?

This site could become a neat place to Crowdsource opinions on what Crowdsourcing is and to list cool Crowdsourcing projects and initiatives from around the world. Let's see.