Crowd control, crowd management, crowd curation – whatever you want to call it, we’re seeing a definite shift away from the traditional concept of Crowdsourcing to a better-managed model that cuts out all the crap but keeps all the good stuff. Anyone who has launched their own company in recent years has probably encountered the [...]
Though crowdsourcing is a recent term; food and the community have been a natural partnership long before the internet. From our tribal beginnings we can see that the community coming together to prepare a meal dates back to the origins of hunter gatherer-existence. But the more ‘civilised’ a society becomes the more this practice falls [...]
Over the past few years I have read numerous book, blogs and been to many events around the subject of ‘the wisdom of the crowd’. I have also developed and delivered many campaigns based on the thought that all crowds are wise. This is in fact a lie, in most cases the crowd are not [...]
The old saying goes: ‘two heads are better than one’. So lots and lots of heads must be even better? Right? Some would say otherwise, that utilising Crowdsourcing for things like testing and improving open source software or gathering data is risky and will lead to poor results and unreliable data. That the wisdom of [...]
